
British publisher Tank Books is publishing classic novels in cigarette boxes. The stories include "The Heart of Darkness" by Joseph Conrad, "The Metamorphosis" by Franz Kafka, and "Dr. Jekyll and Mr. Hyde" by Robert Lewis Stevenson, along with many others. The books are designed to be sold from cigarette vending machines in pubs and other public places. Not only are these books cool, but so is the novel use of existing technology. This is just proof that there are more cool ideas waiting to be discovered.
via Boing Boing